I think that USM has adopted the flypaper approach to recruiting students. If a student comes by and lands, we admit them. Indeed, why would we think that USM under SFT would have an effective recruiting program? ...
USM has never had a recruiting strategy as far as I have seen. 10+ years ago, I was a good student at HHS, child of two alumni. I had to physically drive to USM to get an application. State was personally calling me at least once a week. They even called me after the semester started just to see if I wanted to change my mind. I had bags full of recruitment material from nearly every college and university from Alabama and Louisiana, but nothing from USM.